HADAYAGIM is a branding project that captures the essence of freshness, bringing dishes straight from the sea to the plate. I developed a clear and straightforward concept that reflects values of freshness and authenticity throughout the entire brand language. I utilized an illustrative style with a nostalgic touch to create a warm, homely atmosphere, paired with a light and engaging marketing language tailored to the local audience. The primary colors are blue, representing the sea, and red, symbolizing the warmth of the kitchen.
Logo
Business Card
Takeaway Bag
Takeaway Box
Pictograms